Membership / Organizational / Corporate
Corporate Membership
Build your marketing function on the discipline's own standard.
Most companies build internal marketing practice ad hoc, then retrofit rigor onto it later — if ever. Corporate membership is for organizations that want their marketing function built on Marketing Architecture's emerging standard from the start, and want a formal seat in the institutional setting that's setting the standard while it's still being set.
Corporate Member
Companies that employ marketing practitioners
- Formal standing as a participating institution in MAI's governing structure
- Access to the MABOK and standards library at the organizational level
- Recognition as an early institutional backer of the discipline your marketing function will eventually be expected to conform to
Frequently asked questions
Build on the standard from the start.
Corporate membership is open to any company that wants to formalize its organization's relationship to the Marketing Architecture discipline.