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Membership / Organizational / Academic Institutional

Academic Institutional Membership

Train the discipline's first credentialed graduates.

Every established profession has schools that got there first — the ones whose name is attached to the field's early curriculum because they built it before anyone else did. Academic Institutional membership positions your program as one of the institutions writing Marketing Architecture's first curriculum, rather than adopting someone else's after the fact.


Academic Institutional Member

Universities, business schools, and accredited academic institutions

$1,500
per year
  • Formal standing as a participating academic institution in MAI's governing structure
  • Access to the MABOK and standards library for curriculum development
  • A direct line to the standards body your program is teaching toward, rather than working from secondhand summaries
  • Bulk student enrollment at $40/year per seat for cohorts of 10 or more

Bulk student enrollment: Institutions may enroll students at $40/year per seat (down from the $60 individual rate) for cohorts of 10 or more, purchased in a single transaction.

Learn about organizational membership

Frequently asked questions


Position your program at the front of the field.

Academic Institutional membership is open to universities, business schools, and other accredited institutions building Marketing Architecture into curricula or research programs.