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Membership / Individual / Associate

Associate Membership

For practitioners doing the work the standards are being written to govern.

You're not waiting for Marketing Architecture to become a mature discipline before you practice it. You're one of the people whose daily work is defining what "good" actually looks like, before the standard is finished being written. Associate membership puts you inside the institution doing that writing, not on the outside reading about it after the fact.


Associate Member

Open enrollment — no prerequisite

$195
per year
  • Full digital access to the MABOK™ and MAI Standards Library across all 22 domains
  • The Blueprint — MAI's biweekly newsletter tracking standards updates and doctrine as it's published
  • MA Brief and the Journal of Marketing Architecture
  • Access to the forming practitioner community
Apply for Associate membership

What you get

MABOK and Standards Library access

The Marketing Architecture Body of Knowledge, with 22 domains across 5 clusters, is the field's first attempt to write down what this discipline actually is. As a member, you're reading it while it's still being refined, not after it's calcified.

The Blueprint

MAI's biweekly newsletter, tracking the discipline's development in real time: standards updates, doctrine as it's published, and the practical questions practitioners are actually working through.

MA Brief and the Journal of Marketing Architecture

MAI's publication programs, short-form and long-form, are built to give the field the citable, peer-reviewed literature every mature profession has — and Marketing Architecture is still building.

A forming practitioner community

Not a mature network with decades of chapters behind it — a community that's being built now, by the people who join it now.


Frequently asked questions


Ready to join?

Associate membership is open to any practitioner. No certification required.