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Founder's InsightsSeptember 23, 2026

What Marketers Mean When They Say "We Have an Alignment Problem"

By Bray Brockbank

Founder, Marketing Architecture Institute

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Bray Brockbank

Founder, Marketing Architecture Institute

Bray Brockbank is the founder of the Marketing Architecture Institute and the creator of the Marketing Architecture™ discipline. With more than twenty years of experience inside modern marketing systems, he identified the structural coordination failures that persist across enterprise growth environments. He established the MAI to develop the standards, frameworks, and professional credentials needed to govern modern growth systems responsibly. His work focuses on systems governance, enterprise growth architecture, and the institutional development of Marketing Architecture™ as a professional discipline.

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